Breathe in, breathe out

How do you visualize something that’s almost invisible to the naked eye?

Design studio Lab AIR makes air quality visible and open for conversation. As part of their visual identity, we designed cards that embody their research theme.

Laser-cut holes quite literally contain the air we breathe, while also forming an image of a cloudy sky.

On the reverse, the smoke stain left by the laser cut reinforces the urgency of Lab AIR’s message