Seed, leaf and flower

Publication Mondriaan Fund, policy plan 2021-2024.

‘Root, stem and flower are one: they represent development, connection and presentation – our three main tasks.’ In the policy plan, the Mondriaan Fund compares its role to that of an actively involved gardener.

We created a graphic element that is both seed and petal, and sowed it onto the pages.
The typography literally goes 'beyond the borders' with text running off the pages.
Although the color palette does not seem typically Mondriaan, surprisingly, it does originate from his own work.

Briefing and art direction concept: Verve
Design concept and ontwerp: SIVK