Visual identity for Loover, interior architecture.
‘Sunlight falls through the canopy, the wind sets a sparkle in motion on the ground below.’ For interior architect Saskia Kitzmann, this is a fine example of everyday happiness – a metaphor for the sparkle and inspiration she finds in natural materials.
With this imagery in mind, we developed a pattern system that contains the same energy. A graphic interpretation. With a clear word mark as a counterbalance, the identity is not only poetic but also sturdy.
‘Sunlight falls through the canopy, the wind sets a sparkle in motion on the ground below.’
Print test to find the matching color on 100% recycled paper.
Brand strategy: SNBRG&son