Hair. Passion. Skills. With these words in mind we lost ourselves in a deceptively simple play of lines, going through forty-two variants before the ideal form was found.
Personal attention from a hair and styling expert who takes the time. For Allurette’s visual identity, we were looking for a clear and elegant logo with a human touch. The digital vector drawing deliberately incorporates a few manual imperfections from the original ink drawing, which could be easily corrected. It’s all about the right touch, attention and manual labour. When it comes to the logo, as well as the master hairdresser.
In addition to the main logo we made two other variants for smaller use.
In the smallest version, the ‘A’ has fewer lines and the typography is heavier, causing the text and line weight to look the same. The medium version only has an adjusted letter weight to optically match the line and typography.